Nikki Richardson -- Principal
Nikki Richardson is an independent public relations consultant and seminar leader.
She has nearly 30 years of experience in corporate public relations, product public
relations, community relations, crisis communications management and journalism.
Nikki has trained and counseled more than 3,500 businesspeople in the United States,
Europe and Asia Pacific. She has coached managers and senior executives in
groups and privately in preparation for company, product and service launches;
series financing rounds; Initial Public Offerings; legislative testimony; corporate
expansion and downsizing; plant closings; litigation; product failures; product
line phase-outs and labor and human capital issues. She is also a visiting lecturer
in Public Relations at the S.I. Newhouse School of Public Communications at Syracuse
University in Syracuse, New York.
Before starting her practice in 1996, Nikki spent a decade at Digital Equipment
Corporation as manager of the Corporate Information Group.
In that capacity, she managed a professional marketing and communications staff
that served 19 functional areas that included Environment, Health and Safety;
Legal; Security; Finance; Investor, Analyst and Community Relations; Advertising;
Corporate Contributions; Manufacturing and Quality Assurance; Human Resources
and others; and produced the company’s annual report. Her personal specialties
included issues management, crisis communications management and senior executive
counsel. She directly supported both company presidents Ken Olsen and Bob Palmer.
In addition, she was the primary crisis spokesperson for the company. During her
tenure, her special assignments included rotations in Silicon Valley and Ireland,
and the management of all public communications for DECWORLD ’90, Digital’s premier
marketing event. She earned two awards from the company for communications excellence.
Earlier in her career, Nikki was vice president for Community Relations at Milton
Medical Center and director of Community Relations at St. Joseph’s Hospital,
both in Massachusetts. While practicing healthcare marketing and public
relations, she earned a communications excellence award for community outreach
from the New England Hospital Public Relations Association.
Before that, she worked for JG Associates, a full-service advertising
agency, where she specialized in producing multi-media projects for the
agency and its clients, and was the media production specialist for
the Chelmsford Public School System where she was responsible for design
and production coordination of all school system publications, audio visual
production and instruction in media production for the staff and students in
grades K-12. She has also been a journalist for the Worcester Telegram & Gazette
and a feature reporter and photographer for two newspaper chains, Beacon
Publications and MassMusic Publications.
Nikki holds a Bachelor’s degree with distinction in Communications and
English from Simmons College in Boston. She is an elected member of
Academy, the college’s honor society for scholars.
Joe Roy -- Trainer
Joe Roy has trained more than 1,100 managers and executives of
high-technology companies in the United States and Europe. He has
authored or co-authored four communications training handbooks. Joe has
31 years of experience in communications, nearly all of it in
technology-based industries. Specifically, he spent 17 years in
corporate and product public relations, both in corporations and
Joe is an independent seminar leader and speech writer. In the last 19
years, he has written more than 250 major speeches and coached senior
managers in their delivery at large and small companies in North
America, Europe and Australia. Among the companies he has served are
Computervision, Digital Equipment Corporation, Honeywell, Kellogg
Company, Lotus Development Corporation, MCI and Nestle Chocolate.
RICHARDSON STRATEGIC COMMUNICATIONS
THREE LANCASTER AVENUE, CHELMSFORD MA 01824
Phone 978.256.1651-- Fax 978.256.0751